1043_Backstage_10
When I say ethical fashion- you say what? Green tie dyed t shirts? Hemp cargo trousers? T shirts made from the leaves of a Palm tree? Often there's a pretty massive and slightly uncool cliché associated with clothing that's sustainable, but once again H&M have come around with a collection that sets to change the fashion perspective on green clothing and supply a pretty damn good range of guilt free indulgences- all whilst being wearable and up to the minute.
hm
With the stunning Vogue cover girl Vanessa Paradis (the ultimate French babe and singer of my favourite ever 'Joe Le Taxi') as the face of the Conscious Collection 2013, and pieces made from organic cotton, recycled polyester and tencel- it's got fashionable success written all over it. With the collection boasting stunning tropical prints, romantically whimsy maxi dresses, classic bouclé pieces and military inspired play suits- it's safe to say there's enough wardrobe staples in there for everyone.
1043_Backstage_15
With the collection launch around the corner, over the next few weeks I'll be styling some of my favourite picks from the collection, mixed with my own vintage pieces, to help put together some inspiration for when the collection lands (so you can impulsively snap it up, and not worry about what it'll go with). Keep your eyes peeled.

x
1043_Backstage_10
When I say ethical fashion- you say what? Green tie dyed t shirts? Hemp cargo trousers? T shirts made from the leaves of a Palm tree? Often there's a pretty massive and slightly uncool cliché associated with clothing that's sustainable, but once again H&M have come around with a collection that sets to change the fashion perspective on green clothing and supply a pretty damn good range of guilt free indulgences- all whilst being wearable and up to the minute.
hm
With the stunning Vogue cover girl Vanessa Paradis (the ultimate French babe and singer of my favourite ever 'Joe Le Taxi') as the face of the Conscious Collection 2013, and pieces made from organic cotton, recycled polyester and tencel- it's got fashionable success written all over it. With the collection boasting stunning tropical prints, romantically whimsy maxi dresses, classic bouclé pieces and military inspired play suits- it's safe to say there's enough wardrobe staples in there for everyone.
1043_Backstage_15
With the collection launch around the corner, over the next few weeks I'll be styling some of my favourite picks from the collection, mixed with my own vintage pieces, to help put together some inspiration for when the collection lands (so you can impulsively snap it up, and not worry about what it'll go with). Keep your eyes peeled.

x

31 comments:

  1. looks like such a summery, wearable collection!

    500daysoffashion.blogspot.com
    x

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  2. I love the second printed trousers, so summery! H&M always do fab ethical stuff :)

    Samya - Samya Says..

    x

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  3. Absolutely adoring these picks. And Vanessa Paradis is such a babe, I am going to have to be very restrained not to buy the majority of this collection when it's out!

    http://siddalee-lifestyle.blogspot.com

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  4. such a beautiful pictures! and the looks look amazing! xx

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  5. I'm also getting into this kind of floral prints. They match spring 2013 very well.

    Have a nice day,
    allthatglittersnotgold.blogspot.com

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  6. Beautiful pieces! :)

    xx

    www.zdevania.blogspot.com

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  7. I love the heels! So gorgeous x

    http://whatisinherwardrobe.blogspot.co.uk

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  8. so excited for this collection, eeee!
    abigail xx

    http://www.itsastudentthing.blogspot.com

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  9. Wow I love all of those pieces you've picked out!! Can't wait to see more from H&M when it comes to sustainable fashion :) xxx

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  10. Really beautiful pieces!

    xo Jennifer

    http://seekingstyleblog.wordpress.com

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  11. Those are some super cute clothes! Can't wait to see what you style them with!

    Michelle
    The Girly Gamer

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  12. Oh my, I think I just fell in love with H&M (again)! That palm trees printed top has to be in mine! Xx

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  13. I love the print on those trousers hun, thanks for sharing.

    Elizabeth Daisy xo

    www.candyflosscurlscupcakesandcouture.com

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  14. I always love the H&M Conscious collection! xx

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  15. eeee, these look amazing! i can't work out this these are your images or not? they look beautiful either way! and what an awesome opportunity .. p.s i have to say i think this is the first time in a little while my comment hasn't consisted of some ridiculous fan girl moment.. i've practised composing myself before i comment on your perfectness miss purvis!

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  16. Good to see someone caring about conscious fashion! As my tagline is 'ethical clothing' I often worry about people's perceptions. I think things are definitely turning round and becoming more mainstream (in a good way) as well as sustainable!
    All the best,
    Isabel.x

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  17. happy that h&m launched such a collection. looking forward to your future posts on this :)

    http://halfwhiteboy.blogspot.com/

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  18. The second pair of printed pants! Lusting!


    trinawears.blogspot.com

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  19. Really loving this H&M collection, i am a big fan of Ethereal looks xx

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  20. They look great and it's an amazing initiative. I hope they also made sure the suppliers were fair employers too, it would just make it all 100 times more wonderful :)
    xo
    http://polkadottedpearl.com

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  21. Such beautiful items! I really like all the prints!
    Thanks for sharing the amazing pictures :)

    Great post!

    XO
    scribblesofvalerie.blogspot.com

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  22. She is an amazing face for the collection, how gorgeous! Love the colours of the pieces above too, you're right so perfect for summer!


    A little bit Unique - Blog // Facebook // Bloglovin



    x

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  23. Love these, H&M always manage to pull something amazing out of the bag for charities, its greatxx

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  24. I'm really looking forward to this collection - in particular the floral trousers, obsessed with these at the moment! Can't wait to see how you style the pieces. Also love how H&M are coinciding this with a clothes swap - unwanted clothes for H&M vouchers. One bag for £5. Brilliant!
    x


    www.stylonylon.com

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  25. I saw those safari inspired clothes in my local h&m the other day. And I fell in love! So beautiful www.adoramehitabel.blogspot.co.uk

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  26. Aw wow, these clothes are beautiful. H&M have really impressed my recently!
    Lucia
    http://luciasloves.blogspot.co.uk
    x

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  27. Amazing post! Have a nice weekend:)

    http://theprintedsea.blogspot.de/

    ReplyDelete

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