Sunday, 25 November 2012
Whimsical, young, playful and fun are just four of the words that spring to mind when speaking of Dahlia- along with the promise of ladylike shapes, subtle sequins, and of course a fantastic peter pan collar thrown in for good measure. Additionally, the collections never dissapoint, so when I was invited to their Christmas bloggers party at their Carnaby Street store last week, I was nothing short of blown away and felt like I'd been transported to my dream dressing room. Additionally, whilst there, I managed to have a quick chat with the lovely Tracey- the brains behind the brand, to find out a little more about the beautiful winter collection and how every girls favourite brand started...
For those that haven’t shopped at Dahlia before could you tell us a little more about the brand and yourself…
Dahlia started over ten years ago now, in 2000, at Portobello market. I started doing it myself first, and then I was joined by my sister Leigh- those were the good days! It certainly wasn't so stressful, and we had a really fun collection and we were partly doing it for fun! We did get noticed by Topshop and ASOS so then we had to get our business heads on and start taking things seriously!
What was the new collection inspired by, is there anything in particular you took inspiration from?
Relaxed luxury really- we didn’t take inspiration from any particular source but we wanted it to be really kind of glittery and shiny and dressed up but at the same time it’s got a really luxe feel to it, without being overly dressed. Wearable, completely. Sequins for the daytime!
So, what’s your favourite piece from the new collection?
My favourite piece is a little skater skirt made fully of sequins- a burnished browny bronze colour and its really swirly but it also has the relaxed look about it which means it’s not too dressed up.
Looking ahead- what can we expect from the collection next spring- super keen here!
We’re going to be seeing some Western influences at Dahlia. There’s going to be fringing, diamantes, gold trimming and lots and lots of sheer fabrics. It’s a little bit different from what we normally do- there won’t be as many prints but just lots more solid colours.
Perfect for festival season!
Yeah perfect! Again, it’s got more of a relaxed feel and not as tailored and fitted!
Sounds like a dream!
Thank you Dahlia for the perfect afternoon, lots of beautiful dresses (and blouses) and some fantastic company!