Polaroid goes Gaga

Friday, 7 January 2011

World renown fashion photographer Norman Parkinson once said, ‘the only thing getting in the way of a good photograph is the camera’, but thanks to Polaroid’s outstandingly new exciting collaboration with Lady Gaga (or Haus of Gaga) titled Grey Label, new products such as the GL20 Camera Glasses are proving that perhaps now there is nothing in the way of a good snap, apart from just some fashionable eyewear.

Introduced yesterday (6th January 2011) the products consist of a trio of exciting new items, all with ‘Leather touch points, brushed metal and exposed mechanical details.’in which Polaroid and Lady Gaga created to ‘define a direction for the line that blended the brands core values with Lady Gaga’s creativity’.

The products consist of:

- GL20 Camera Glasses - Justifying the eccentricity of Gaga, and the hobby hot on everyone’s lips, these uber cool glasses instantly capture photos with the built in camera, to quickly display the images on the glasses LCD screens for all to see- cool to say the least. With a style set to make Kanye West jealous, these are not only the future of photography but a fun fashion accessory at that.

- GL10 Instant Mobile Printer – uses heat to print on to advanced ZINK Paper™ (which appears as ordinary white photo paper) creating excellent quality prints that are both smudge proof and water resistant without the use of electricity or a plug in!

- GL30 Instant Digital Camera - Combines the timeless instant printing Polaroid experience with the advantages of digital technology the camera uses ZINK ink technology and imaging, along with a number of filters and borders to create colourful unique images. Additionally, the pictures develop in minutes to be in the palm of your hand, ready to ‘shake’ (like a Polaroid picture, duh). Additionally you can select whether the picture is full burst on the paper, or printed in 'traditional' Polaroid style as well as colours and effects! Words cannot explain how much I want this- (the technology equivalent of the Mulberry Alexa?)

The mobile printer is available in May 2011, alongside the photo paper- with the printer costing $149.99 – pretty good value if you ask me. Prices for the Instant Digital Camera and Glasses are yet to be announced- but I’d get saving, I certainly do not want to miss out!

“The Polaroid Grey Label line embodies the Polaroid brand, with an injection of the future- looking fashion and design mantra of Lady Gaga that simply can’t be replicated”, said Scott W. Hardy, Polaroid’s President. “It represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital”.



  1. There look brilliant, let's just hope they're not too pricey eh! Loving your blog by the way, I've scrolled back through loads of previous posts! Consider me your newest follower :) Sally x

  2. anything gaga does will just be so very wonderful. she is such an icon. :)

    p.s, i love the little polka dots down the sides of your blog. so, so cute.

  3. oh just another thing that i want!

  4. wow they're amazing!
    great blog, i'm following!


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